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Guest Blog Post by Darren Wurz: How Your "Money Scripts" Can Attract The Right Clients

Oct 29

3 min read

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You’ve built an impressive career. You’re talented, ambitious, and dedicated to serving your

clients at the highest level. But deep down, you might sense something is holding you back —

not in your skills or expertise, but in your relationship with money.

Here’s the truth: Your beliefs about money don’t just shape your bank account — they shape

how you attract, serve, and keep clients.


Whether you realize it or not, the “money scripts” running in your subconscious affect everything from your pricing and confidence to your marketing and business growth.


Once you understand them, you’ll start to see how rewriting those stories can help you not only build wealth but also magnetize your ideal clients.


What Are Money Scripts?

Money scripts are the unconscious stories you tell yourself about money — formed in childhood and reinforced over years.

They sound like:

• “I have to work hard for every dollar.”

• “I’m not good with money.”

• “Clients won’t pay that much.”

• “Talking about money feels uncomfortable.”


If any of these sound familiar, you’re not alone. The problem isn’t that you believe them — it’s that you’ve never questioned them. These invisible scripts can quietly sabotage your success and keep you playing smaller than you need to.


The good news? Once you uncover and rewrite these scripts, you can create a business that reflects your true value — and effortlessly attracts the clients who see it too.


Five Money Scripts That Block Client Attraction (and How to Rewrite Them)

1. “There’s never enough.”

Rewrite: “There are abundant opportunities.”

This script keeps you in scarcity mode — overworking, undercharging, or saying yes to clients who don’t value your worth. When you operate from scarcity, your energy communicates fear and desperation — and clients can feel it.


When you shift to abundance, you show up with calm confidence. You set clear boundaries, price your services based on value, and attract clients who respect your expertise.


2. “If I just make more money, I’ll feel secure.”

Rewrite: “I am secure and I have plenty of money.”

Many professionals chase more — more income, more clients, more hours. But overworking for

short-term gain actually pushes ideal clients away. They sense exhaustion instead of

confidence.

When you focus on building long-term wealth, creating systems, and working with the right

clients instead of all clients, your business becomes magnetic. You project peace, focus, and

leadership — qualities your best clients crave.


3. “I’ll deal with money later.”

Rewrite: “I am the kind of person who is financially organized.”

Avoiding your finances keeps you reactive instead of intentional. The same is true in your

business: when you avoid looking at numbers, you can’t measure what’s working — or

confidently communicate your value.

Owning your finances gives you clarity. It shows clients that you’re grounded, organized, and in

control — which builds enormous trust. People are drawn to leaders who take ownership.


4. “Risk is dangerous.”

Rewrite: “I take strategic, empowered risks.”

If you avoid financial or business risks — doing that speaking engagement, putting yourself out

there, investing in growth — you’ll stay stuck at your current level. Clients want to work with

professionals who embody growth and courage.

When you take smart risks, you model confidence. You become the kind of leader clients want

to follow — and invest in.


5. “I need results now.”

Rewrite: “I’m building for sustainable results.”

Short-term thinking leads to burnout and inconsistent results. When you focus on long-term vision — the clients, reputation, and legacy you want to build — you attract clients who share that same mindset.


Patience and consistency aren’t just financial virtues — they’re marketing superpowers. They show clients that you’re in this for the journey, not the quick win.


Why Understanding Your Money Scripts Attracts Clients

Your money mindset doesn’t just shape your net worth — it shapes your energetic worth.

Clients pick up on your confidence, your boundaries, your ease with money.

When you have a healthy relationship with money, you stop underselling yourself, start charging what you’re worth, and communicate your value effortlessly. You attract clients who are aligned — not draining.


The Bottom Line

If you want to grow your income and attract more of the right clients, start by looking within. Rewriting your money scripts is one of the most powerful marketing strategies you’ll ever use — because when you elevate your money mindset, your energy, message, and results rise to meet it.


Visit lawyermillionaire.com to learn how we help lawyers and law firm owners transform build lasting financial freedom.


And watch/listen to Nancy Fox's interview on Darren Wurz's fabulous podcast, Lawyer Millionaire where you will learn how to use AI to network like a pro with even greater authenticity and client attraction success.


👉 Listen to the full episode here: https://bit.ly/3Jab4KK


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